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How do I handle query expansion in semantic search?

Handling query expansion in semantic search involves enhancing the original search query with additional terms or context to improve the relevance of results. The goal is to help the search system better understand the user’s intent, especially when the initial query is ambiguous or lacks detail. This is done by generating synonyms, related concepts, or contextual clues that align with the semantic meaning of the query, rather than relying solely on keyword matching. Effective query expansion balances precision (avoiding irrelevant results) and recall (capturing all relevant content), which requires careful implementation.

One common approach is using pre-trained language models like BERT or Sentence-BERT to generate contextual expansions. For example, if a user searches for “apple,” the model might infer whether the query refers to the fruit or the company based on surrounding terms. If the original query is “apple event,” the system could expand it with terms like “iPhone launch” or “keynote date” to prioritize tech-related results. Another method involves leveraging synonym databases (like WordNet) or domain-specific knowledge graphs. For instance, a search for “vehicle” might include “car,” “truck,” or “SUV” as synonyms. However, static lists can miss context, so combining them with dynamic methods like word embeddings (e.g., GloVe) or neural retrieval models (e.g., DPR) often works better. Tools like spaCy or Gensim can help identify semantically similar terms programmatically.

Implementation requires testing and iteration. Start by analyzing common queries in your system to identify gaps. For example, if users frequently search for “Python error,” but your documentation uses “exception,” adding “exception” as an expansion improves results. Use A/B testing to compare the performance of expanded versus original queries. Tools like Elasticsearch’s _analyze API or custom scripts can automate expansion. Be cautious not to over-expand: adding too many terms can dilute relevance. For instance, expanding “Java” with “coffee” (a common synonym) might introduce noise unless filtered by context. Finally, consider hybrid approaches—combining rule-based expansions (for domain-specific terms) with model-based suggestions—to maintain control while leveraging semantic understanding.

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